The campaign was designed on the premise of the traditional Onam celebrations with people participating in competitions organized by the local communities. The #MojOnaghosham campaign has received great engagement so far and we are sure it will add more joy to the grand celebrations that our creators are planning. Director вЂ“ Content Strategy, Moj said, вЂњAs Kerala welcomes its biggest festival, Onam, with immense enthusiasm and high spirits, we are proud to kickstart the virtual celebrations on our platform. I am eagerly waiting to see all of the unique pookalams and oonjals that my Moj community would be showcasing with their creative and thought-provoking styles.вЂќ Shashank ShekharД¬ommenting on the campaign, Shashank Shekhar, Sr. As we are immensely cautious with the possible threats around Covid-19, we are grateful to Moj, IndiaвЂ™s number one short video platform, for making Onam celebration more fun through various challenges, contests, and lenses with all our loved ones as well as our extended community on Moj. On leading the #MojOnaghosham campaign Anu Sithara said, вЂњOnam reflects the richness of our cultural heritage and we, the people of Kerala, celebrate with great pomp and festivities.

SundariВ lens вЂ“ a virtual take on the traditional game, creators with their eyes shut will try to place bindi on their face (while their image will be moving).

KathakaliВ lensВ вЂ“В that makes a Kathakali face appear on the creatorsвЂ™ face and change expressions according to the facial triggers given by the creators.

Happy OnamВ вЂ“ a frame lens wishing Onam along with some festive elements.

MaveliВ lensВ вЂ“ that makes Maveli appear and creators can make fun content with the virtual figure.Moj has also introduced four fun lenses to highlight the festive spirit on its platform. In these challenges, creators will be seen creating traditional looks using traditional Kerala saree (Kasavu) and the Mundu, making pookalam, eating idlis in a short period of time, and transforming from regular attire to Onam festive looks.

Taking cues from the community-driven celebrations, Moj has incorporated some of the Onam-related activities and art forms into the challenges and lenses created, especially for the festival celebrations.ДЄs a part of the campaign, Moj has launched five interesting challenges вЂ“ Malayalimanka, KeralaSreeman, VaaPookkalamIdam, EatAndWin, and TransformToOnam. Amidst the Covid-19 restrictions, the Onam celebration on Moj has been designed with #MojOnaghosham to reciprocate the madness around the physical celebration in Kerala.

Anu sithara ad